I loved this bit by Bill Carmody. It’s truly worth checking out.
Bill Carmody asked 72 CEOs for their advice in 140 characters and, upon further analysis, discovered 10 categories of behaviors that were consistent against all the answers he got back.
Discover 3 Marketing Mistakes That Put Your Business at Risk
The way that you approach advertising mistakes is the most difficult part of having them. Unfortunately, sometimes you just have to let things play out if they are not controllable. When you see thing start to unfold, monitor them and then make plans to handle them efficiently.
You can have more than one marketing plan set up. If you have a plan B that is still making money for you will help to smooth over the rough patches that you might incur.
Email marketing can be very effective, but only if it’s done in a way that doesn’t turn off your subscribers. Quite a few experienced marketers who should know better stumble when it comes to this. The same principle applies no matter what type of business is doing it. The vast majority of smaller businesses and internet marketers score failing grades in this area. With all of the email that most of us receive nowadays, tolerance is not very high. Your subscribers are probably tired of all the hype and pitches, so emailing them multiple times per day is not a good idea. Today you have to provide real value to your subscribers, and not be in too much of a hurry to make the sale.
It is a good feeling to do business with others who use various languages. The potential of Spanish speaking markets is huge. So, you will have the desire to sell them different products. But, keep in mind that software translators do not work at all.
You know, the automatic language changers for your website that seem so convenient. The fact is that software is not ready for fluent and accurate translation. This type of technology is hard to perfect and it has not occurred as of yet. Consider hiring a professional translator and not purchase ineffective translation software.
Human nature will always be a part of our lives, even when it comes to marketing. People tend to give up all the time. So businesses err by testing something and not sticking with it if it does not work out.
This is not very smart when it comes to advertising and marketing. If you are not happy with your results, test a few items and try to find the problem before you give up. Do not stop until you have tested and found the problem. If you use this approach and test, you will usually find good solutions.
It is a good thing to roll forward with the what if marketing scenarios that result in traffic loss. Even if you have never thought about this option, try it. If you diversify your advertising, this situation will not seem so unfamiliar.Scott Carter